For this project, the client was Art for Research Reading, an organisation that runs yearly to raise money for Cancer Research UK Children and Young People, by running an art competition for 4 to 14 year olds. My job was to create an identity and supporting material for their 2021 competition which has the theme of 'the environment'.
As part of this job I was given the opportunity to join the Art for Research Reading committee, which I found to be one of the most beneficial parts of this project. I was able to connect with the client on a personal level as well as stay up to date and contribute my ideas about fundraising and the exhibition. This allowed me to get a full understanding of the client’s needs and the users I worked for. I also helped share my knowledge of social media and ideas to get the most contestants contributing, which was crucial for the client due to this year's exhibition being held online.
This job was done as part of the University of Reading real jobs scheme and the full report for the project can be seen here.
Poster sent round to local schools to advertise the 2021 virtual competition
The 2021 programme, this was initially supposed to be printed to support the exhibition. But due to it now being held online, the client wanted decided they wanted a programme showing information about the charity, the competition and all the entries, so that children could see their hard work and awards presented formally and it gave them the opportunity to print it out themselves. Art for Research Reading also hoped that this will encourage interest from more people in the competition for following years.